Styrian Innovation

Goodbye to the tie for one day

October 21st saw the birth of the first ”tie-less” day.
Men wearing ties on the main square of Graz were put into cages while passers-by’s were handed ‘tie-free’ buttons. The goal was to make the statement that ties are no longer in fashion; and simotaniously to promote the use of natural, functional fibers. “Dresscode 21” was presented as an alternative. Its three female designers made the most of the opportunity by creating a very special TENCEL® shirt. No ties were needed, and the result was something very different!

 

 

Steirische Innovations Geschichten

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Posted: October 21 2008, 02:51 PM by: marketing@lenzing.com
Tags: Presentations

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Goodbye to the tie for one day

October 21st saw the birth of the first ”tie-less” day.
Men wearing ties on the main square of Graz were put into cages while passers-by’s were handed ‘tie-free’ buttons. The goal was to make the statement that ties are no longer in fashion; and simotaniously to promote the use of natural, functional fibers. “Dresscode 21” was presented as an alternative. Its three female designers made the most of the opportunity by creating a very special TENCEL® shirt. No ties were needed, and the result was something very different!

 

Goodbye to the tie for one day

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Posted: October 21 2008, 10:00 AM by: marketing@lenzing.com
Tags: Presentations

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