Texworld USA Tuesday, July 18th, 2017

01:30 PM (ROOM 1E04)
Appealing to the Millennial Shopper. What Home Textile Retailers Are Doing to Capture this Critical Demographic.

Jennifer Marks - Home & Textiles Today Magazine
Moderator: Nina Nadash - Lenzing Fibers, Inc.

Despite the fact that Millennials are coming of age in one of the most frenetic economic climates in the past century, research shows almost 3 out of 4 are willing to pay extra for sustainable offerings. Marketers of products and services committed to positive social and environmental impact need to ensure they are communicating their brand message in a way that builds confidence with this critical consumer demographic. Jennifer Marks, Editor-in-Chief of Home & Textiles Today will be on hand to give her perspective on the Millennial market, highlighting the importance of matching your brand message to the personal values of this important consumer group. And, finally, Nina Nadash, from Lenzing, will bring some perspective from an ingredient brand with a truly sustainable story. Nina will also moderate this panel discussion.

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Posted: Tuesday, July 18, 2017 at 01:30 PM by:
Tags: Seminars, External Speakers, Texworld USA July 2017

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